Question 1

What is AAFCO?

Accepted Answer

AAFCO (Association of American Feed Control Officials)
is a U.S. organization that sets nutritional standards for pet food.

It defines minimum and maximum levels of essential nutrients such as
protein, fat, vitamins, and minerals,
based on the animal’s life stage.

For example, for dry food:

Cats (adult): minimum 26% protein, 9% fat
Dogs (adult): minimum 18% protein, 5.5% fat

However, in the market, some products
either fail to meet these standards
or only meet them on paper without considering digestibility and real nutritional balance.

PSW not only meets AAFCO standards but also focuses on:
✔ Optimized digestibility
✔ Balanced nutrition
✔ Functional ingredients

Our goal is not just to meet the standard,
but to deliver real health benefits for pets.

Question 2

How is PSW pet food formulated?

Accepted Answer

PSW pet food is not formulated based on cost,
but on the real health needs of pets.

All products are designed to:
✔ Meet AAFCO nutritional standards
✔ Provide balanced levels of protein, fat, vitamins, and minerals

PSW also ensures quality through:
✔ Formulation by Korean pet nutrition experts
✔ Production in a modern pet-dedicated factory in Vietnam
✔ Strict quality control systems

Beyond meeting basic standards, PSW focuses on:
✔ Optimized digestibility
✔ Functional ingredients such as prebiotics, omega fatty acids, and taurine
✔ A balance between palatability and nutrition

Our goal is to deliver pet food that
is not only compliant, but truly beneficial for your pet’s health.

Question 3

What does it mean that PSW is developed by Korean experts?

Accepted Answer

PSW is not just “Korean-style” pet food,
but is formulated based on real expertise in pet nutrition.

The core recipe was developed by
✔ A PhD in Veterinary Medicine from Seoul National University
✔ With experience in a global (U.S.-based) pet food company
✔ And currently operating a veterinary-based brand

This ensures a scientifically balanced formula
that meets AAFCO standards and supports real pet health.

In addition, PSW incorporates
✔ Korean functional ingredients such as red ginseng
to support immunity and overall well-being.

Some ingredients are carefully selected from Korea,
combining Korean nutritional expertise with reliable local production in Vietnam.

In short, PSW represents a combination of
expert formulation + Korean functional value + global standards.

Question 4

Where is it produced? Is it safe?

Accepted Answer

PSW pet food is produced in Vietnam
at a modern, dedicated pet food factory .

This facility is equipped with large-scale, advanced production systems
based on Korean technology, ensuring high-quality manufacturing.

PSW utilizes advanced processes such as:

✔ Twin-screw extrusion
→ Ensures even mixing and cooking
for better digestibility and nutrient retention

✔ Pulverization (ultra-fine grinding)
→ Breaks down ingredients into fine particles
for improved absorption and reduced digestive burden

✔ Vacuum coating
→ Infuses nutrients and flavors deep into the kibble
for enhanced palatability and nutrition

These technologies go beyond basic production,
focusing on digestibility, taste, and nutrient preservation.

In addition, being produced in a dedicated pet food facility
ensures strict hygiene and consistent quality control.

Question 5

What is the key feature of PSW pet food?

Accepted Answer

The key feature of PSW pet food is that it combines
balanced nutrition, functionality, and palatability in one formula.

It is not just about feeding, but about supporting real health:
✔ Balanced nutrition meeting AAFCO standards
✔ Functional benefits for digestion, immunity, skin & coat, and urinary health
✔ High palatability for better feeding acceptance

In addition,
✔ Formulated by Korean experts
✔ Produced with advanced technologies (Twin extrusion, Vacuum coating, etc.)

PSW is designed to be a pet food that
pets enjoy, digest well, and truly benefit from.

Question 6

Why do pets eat PSW pet food well?

Accepted Answer

Many pet owners say:
“I tried expensive food, but my pet still won’t eat it.”

PSW was designed to solve this problem
based on the three key factors of palatability.

1️⃣ Flavor pets naturally prefer

Pets rely more on smell than taste.

PSW uses real animal-based ingredients
such as chicken, beef, and ocean fish
to create a natural, instinctively attractive aroma
instead of artificial flavors.

2️⃣ Texture that keeps pets eating

Studies show that texture plays a key role in feeding consistency.

With Twin extrusion technology,
PSW creates kibble that is
✔ crispy on the outside
✔ evenly cooked inside

This provides better chewing satisfaction
and consistent eating behavior.

3️⃣ Vacuum coating for lasting taste

In many pet foods, flavor is only coated on the surface,
so pets lose interest over time.

PSW uses vacuum coating to
✔ infuse flavor and nutrients deep inside the kibble
✔ maintain taste until the last bite

✔ What makes PSW different

❌ Tasty only at the beginning
⭕ Consistently enjoyable every day

❌ Expensive food is always better
⭕ Balanced quality with reasonable price

👉 PSW is not just made to taste good,
but designed by understanding
why pets refuse to eat in the first place.

Question 7

Why is PSW easy to digest?

Accepted Answer

PSW is not only made with quality ingredients,
but is designed based on digestibility and nutrient absorption.

✔ 1️⃣ Balanced animal & plant protein

Young pets often struggle to digest plant proteins.

PSW uses:
✔ Highly digestible animal protein as the main source
✔ Balanced inclusion of plant protein

to reduce digestive burden while maintaining proper nutrition.

✔ 2️⃣ Extrusion process improves digestibility

Through twin-screw extrusion,
✔ protein and starch structures are modified
✔ plant-based ingredients become more digestible

👉 making nutrients easier to absorb.

✔ 3️⃣ Ultra-fine grinding (Pulverizer)

✔ Reduces particle size
✔ Increases enzyme contact surface

👉 improving nutrient absorption and reducing gut stress

✔ 4️⃣ Prebiotics for gut balance

PSW includes prebiotics to:
✔ support beneficial gut bacteria
✔ maintain intestinal balance

👉 helping improve digestion and stool quality

👉 As a result, PSW helps reduce:

✔ diarrhea
✔ vomiting
✔ unstable stool condition

Question 8

What is the shelf life and how should I store the product?

Accepted Answer

All PSW products clearly display:
👉 NSX (Manufacturing Date) / HSD (Expiry Date) on the packaging.

✔ Shelf life is typically 18 months from the manufacturing date.

✔ Storage tips

To maintain freshness and palatability:

✔ Store in a cool, dry place away from sunlight
✔ Always seal the zipper tightly after opening
✔ Minimize exposure to air and moisture

👉 Exposure to air can reduce
flavor and palatability over time.

✔ Please avoid

✔ High temperature and humidity
✔ Leaving the package open
✔ Direct sunlight exposure

👉 These conditions may affect product quality.

👉 For best results,
feed PSW while maintaining proper storage conditions.

FAQ'S

Frequently asked questions